FTSE, Database development and email marketing campaign

The Brief

The Wonderful Creative Agency was set two objectives for the development and cleansing of the worldwide FTSE Responsible Investment Index:

1. To verify the contact details for all CEO's on this index worldwide
2. To develop and verify the details for Investor Relations Directors or CFO's

The campaign involved researching contact details online, verifying current data and phoning companies directly to obtain further information such as direct telephone numbers and email addresses, whilst also engaging with these new contacts.

Solution

• Increased loyalty with the FTSE brand
• Streamlined communications

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