NHS Eastern and Coastal Kent Community Services
The Brief
Eastern and Coastal Kent Community Services have 3,500 staff and
have recently formed as one of the largest PCT's in Kent. The core
of the brief was improve communication to its staff members,
Doctors and the general public, through the development of the
branding and marketing collateral.
This included a Community Services website, staff intranet
application, staff newsletter and over 70 service leaflets.
Solution
Wonderful delivered a three phase approach to this campaign:
Firstly, we held a series of strategy workshops with key
stakeholders to define a clear strategy for all online and offline
commuications. This strategy included engaging with senior level
PCT directors, community staff and members of the public.
Secondly, we designed the online and offline communications with
a contemporary look and feel, whilst adhering to the NHS brand
guidlines.
We delivered an innovative website using our own Content
Management System. This website included a powerful search
functionality where users can find all information within two
clicks. We also developed a highly functional intranet application,
called CS StaffZone, where through a series of blogs, forums,
profile pages and latest news sections both the 3,500 staff and
Doctors can easily interact with each other access key
information.
Alongside the online campaign, we developed a monthly newsletter
called CSi, as well as the production of over 70 leaflets.
