CBI

Event Marketing, Website Design

The CBI is the UK’s premier business lobbying organisation providing a voice for employers at a national and international level.

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The Objective

The CBI required a responsive ticketing website to be launched for their CBI Annual Conferences. The website required was to help re-position part of their online presence in order to encourage new engagement and sign up for sales purposes.

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600% Increase in Web Traffic

Through national media coverage of the event.

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Over 1,500 Ticket Sales

Making this the events strongest year yet.

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15% Sales Conversion Rate

Of visitors hitting the website and then booking onto the event

The Change

Building on our experience in the events sector the Wonderful team rose to the challenge of marketing a high profile national conference. Our solution had to be robust, secure and flexible to meet the CBI’s unique requirements. Working alongside the development team at Eventbrite we were able to deliver a solution that proved successful with 15% of website visitors converting to sales.

In the run up to the event national media coverage triggered a 600% boost to the already high web traffic level but throughout both events the website incurred zero downtime.

Both the client and agency were thrilled with the outcome of the site and supporting marketing assets. The numbers booked onto the event were as strong as ever and the process of managing 1,500+ bookings went smoothly.

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“We look forward to working with Wonderful again in the near future. Top qualities: Great results, personable, good value”. Graham Smith, Head of Marketing at CBI

Graham Smith, Head of Marketing

CBI

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