Dreamland Results 2016

Digital Marketing, Event Marketing, Social Media

Wonderful are still the retained marketing partner 2 years on and we are still helping to drive fantastic results.

Knicker, Bocker, Glorious

www.dreamland.co.uk

Sold out opening night photo

Ticket Sales

We have used a wide variety of marketing to drive ticket sales for various events and park entry. We continue to work collaboratively with Dreamland to help continue to deliver and improve these results.

  • Sold out! The opening night, 5000 ticket sales!
  • Sold out! By The Sea Festival (Foals and Hot Chip headlined)
  • Sold out! Big Fish Little Fish family rave event
  • Sold out! Sink the Pink Party
  • Sold Out! Launch of SCREAMLAND (60 actors in scare mazes) – From inception, design of brand, website build, tickets live on sale to sold out, took 10 weeks!
  • Year one – A great success selling over 6500 day passes to the pleasure park

Screamland assets displayed on a desktop screen

Photo of the dreamland attraction

Awards

Wonderful have been a key partner in helping achieve the following awards for Dreamland:

  • Dreamland won The Excellence in Design award
  • Best New Event at the Industry.

Dreamland design awards

Dreamland social media results

Social Media

  • Wonderful has helped drive the Facebook to exceed expectations with just under 100K likes which is ahead of the O2 Brixton Academy!
  • Social engagement is now significant and still in a growth phase.

Customer Data (Organic)

  • Wonderful have helped drive dreamland ‘owned’ data to over 40,000 individual email addresses through newsletter sign ups and competitions.

“Wonderful have been an incredible addition to the company as our official outsourced marketing department both in their ability to work in an agile way when we have tight deadlines and also their very impressive and personable approach, always so willing to help and regularly go above and beyond to get the job done.

The service from Wonderful is always informed and timely and we look forward to continuing to strengthen our relationship with them.”

Katie Lipington, Marketing & Sponsorship Manager

Dreamland

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