Kirstie Allsopp

Corporate Branding, Event Marketing

Brand Events are award-winning event organisers and creative thinkers – a progressive, entrepreneurial events company not scared of doing things a bit differently; bringing brands to life and inspiring consumer passions through live events and experiences.

Kirsty Allsop hero image
Handmade Fair Logo

The Objective

Brand Events work with Kirstie Allsopp to run the country’s most groundbreaking crafting event, “The Handmade Fair”. Going into its 3rd year, The Handmade Fair required a brand refresh for 2016 to better represent the event. It was essential that the re-brand would be eye-catching and able to seamlessly translate both digitally and at the live event.

The Change

Wonderful lead the development on the new corporate identity which was specifically aimed at effectively connecting Kirstie and her event to all consumers visually. From this, Wonderful created brand guidelines, full and half page advertising templates and bespoke email templates.

Kirsty Allsop mobile device

“From the initial pitch right through to signing off the final deliverables, working with Wonderful has been an absolute pleasure. Bringing fresh ideas, an efficient approach, and the willingness to be flexible when we changed direction midway through the project, the team were up for every challenge and made the process painless. Ali Atkinson, Group Marketing Manager

Ali Atkinson, Group Marketing Manager

Kirstie Allsopp

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