Most Contagious

Event Marketing, Offline Marketing

Most Contagious is an annual innovation event in London hosted by Contagious. It celebrates the biggest innovations and analyses the most impactful marketing of the year to predict what influence these will have on the immediate future for brands and advertising.WCA_Header_Contagious

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The Objective

Just six weeks before its flagship event, Wonderful was commissioned to boost ticket sales for Most Contagious 2013 through an integrated digital and offline creative campaign.

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Integrated Digital & Offline Campaign

To help drive last minute ticket sales

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Over 300 Tickets Sales

Generated in less than 6 weeks of being commissioned

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Over £100,000 Generated

In less than six weeks of the campaign running

The Change

For us it was a simple numbers game. Intelligent, creative, sales-led email shots driving people to campaign landing pages targeted specifically at that audience profile.

Creative direct mail was also used to spark interest and right from the start we followed up every interaction with a sales call, increasing the conversion rate.

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“Wonderful really helped us bring our event marketing to life with excellent design work and a very well-thought out email campaign that took into consideration the. The event would not have been anywhere near as successful if we hadn’t engaged with Wonderful.”

Jess MacDermot, Director of Client Service and Events

Most Contagious

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