Park Plaza Hotels & Resorts

Digital Marketing, Social Media

One of our longest standing clients, PPHE originally came to us to grow its 17 pan-European social accounts.  However we have now built two new restaurant websites and in addition to hitting some fantastic social targets for these key accounts, Wonderful has also used social campaigns to boost additional venues within the group.

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The Objective

To build on an existing client relationship in order to build further development of key digital and social marketing strategies.

The Change

Wonderful’s ongoing relationship with Park Plaza Hotels (including art’otel) has increased its reach across Facebook and Twitter with meaningful likes and followers. Our blend of social strategy and creative flare has aided a fast moving hotel chain make its mark online. Our team’s use of industry leading social marketing software has given the PPHE Group full control of its social output. With many sub-brands and social channels to manage we have been able to collate PPHE’s social monitoring and output into something much more manageable and measurable and therefore strategic.

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Increased Social Engagement

With 80% of posts receiving some form of audience interaction

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353% Increase in Facebook Conversions

As a result of fresh content and community management

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12,500 Targeted Likes

In just 8 week through a social growth campaign

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