Park Plaza Moments

Digital Marketing, Social Media

#ParkPlazaMoments

Park Plaza hotels trend-setting designs capture the energy and style of each individual  location. An upscale hotel brand for business and leisure travellers, Park Plaza offers stylish guest rooms, outstanding meeting spaces and dedicated staff who offer reliable service that is flawlessly delivered.

 

ParkPlazaMoments

 

The Objective

To create an engaging 3 month campaign aimed towards customers who are on holiday at Park Plaza Resorts Croatia.

Park Plaza Hotels

The Change

The competition started on a landing page that we had our designers create, informing guests on how they can enter. As the competition had to involve guests entering whilst they were on holiday, we kept it as simple as possible – upload an image from your stay at the Park Plaza Resorts in Croatia  via Facebook, Twitter or Instagram using #ParkPlazaMoments and tagging Park Plaza’s relevant social page to win a 6 night stay in Croatia.
To engage with the relevant guests, we used our digital ecosystem social listening tools to find posts and conversations of those who were holidaying with Park Plaza in Croatia and interacted, directing them to the landing page, where it stated how to enter and what you could win. We also used Facebook and Twitter ads to create buzz for the competition, encourage engagement, competition entries, and building brand awareness for Park Plaza Hotels and Resorts.

Photo of the beach through a mobile
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224,805 Hits to the Landing Page

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1024 Approved Competition Entries

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101,551 Unique Landing Page Visitors

“Wonderful Creative Agency handles our online and social media advertising account and are a joy to work with. They have generated some fantastic results for us and have developed a clear and measurable strategy for a range of our advertising channels. We work with them on a number of pan- European campaigns and they always provide good strategy and creative execution.

Ellen Ten Hove, Head of Online Marketing

Park Plaza Hotels Europe

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