Pharos Insurance

Corporate Branding, Website Design

 

Pharos has grown into one of the largest independent insurance brokerages in the South East, serving both commercial and private clients across the region and further afield.

Pharos website design assets

www.pharos.co.uk

Pharos company work environment

The Challenge

Pharos previously had a website that wasn’t reflective of the company’s dynamic understanding of the industry and the modern approach that they take towards their customers. The website was also behind the curve technically (not mobile responsive) which had a detrimental effect for its ability to be found via search engines. Wonderful were asked to help Pharos completely redesign its website, and review its creative design and brand positioning.

Pharos old website design in laptop screen

Pharos company files photo

The Solution

By collaborating with the Pharos team, Wonderful were able to fully understand the new brand positioning, current core values and then translate these into tangible assets such as logo, banners and fonts that better reflected their vision moving forward.

Wonderful also developed a much more user friendly experience and interaction (UX/UI) to improve the overall website usage and engagement. The new website was also optimised to work across multiple devices and helped direct specific traffic to the pages that mattered to them to help increase conversion rates and calls.

By developing a new layout with a top-down creative approach, Wonderful were able to radically improve the call to actions and improve the focus around bespoke video and photography. The homepage videos were a great focal point, clearly conveying the company’s professional yet approachable manner.

Pharos new website design visuals on desktop and mobile

“Wonderful really got to grips with our business and helped us re-shape our creative design and website technology. We were delighted at the creative team interpreted our look, feel and tone which really reflected us a market leader in our industry

We have had exceptional feedback from our staff, customers and the insurance sector since the website went live. I would highly recommend any brand to work with Wonderful in order to get ahead of the game, especially if they want award winning creative and digital experts that can help transform their business.

Stephen Kempe, Director

Pharos Insurance

If you like this, you'll love these.

Dreamland

  Described as the heartbeat of Margate, Dreamland is the oldest surviving amusement park in Great Britain and dates back …Read more

Kirsty Allsop Rollover

Kirstie Allsopp

  Brand Events are award-winning event organisers and creative thinkers – a progressive, entrepreneurial events company not scared of doing …Read more

Strategy Hat

Fresh from the sale of one of the most successful office design and fit-out companies in the UK, our client …Read more

What's next?_

If you've scrolled this far, you're either ready to get in contact or lost. How may we help?

For hints, tips and how tos, please sign up to our email newsletter

Wonderful Awards and Accreditations Wonderful Awards and Accreditations Wonderful Awards and Accreditations