Pharos Insurance

Corporate Branding, Website Design

Pharos company has grown into one of the largest independent Insurance Brokerages in the South East, serving both commercial and private clients across the region and further afield.
 
Pharos website design assets
 
www.pharos.co.uk

Pharos company work environment

The Challenge

Pharos previously had a website that wasn’t reflective of the company’s dynamic understanding of the industry and the modern approach that they take towards their customers and industry. It was also behind the curve technically (not responsive) which had a detrimental effect for its ability to be found via search engines. Wonderful were asked to help Pharos to take their website and to completely review its creative design and web brand positioning.

Pharos old website design in laptop screen

Pharos company files photo

The Solution

By collaborating with the Pharos team Wonderful were able to fully understand the new brand positioning, current core values and then translate these into tangible assets such as logo, banners and font that better reflected their vision moving forward.

Wonderful also developed a much more user friendly experience and interaction (UX / UI) to improve the overall website usage and engagement. The new website was also optimised to work across multiple devices and helped direct specific traffic to the pages that mattered to them to help increase conversion rates and calls.

By developing a new layout with a top-down creative approach Wonderful we able to radically improve the call to actions, improve the focus around bespoke video and photography which was shot and art directed by Wonderful. The videos made a great focal point as a header banner on the home page really conveyed the company’s professional yet approachable manner.

Pharos new website design visuals on desktop and mobile

“Wonderful really got to grips with our business and helped us re-shape our creative design and website technology. We were delighted at the creative team interpreted our look, feel and tone which really reflected us a market leader in our industry

We have had exceptional feedback from our staff, customers and the insurance sector since the website went live. I would highly recommend any brand to work with Wonderful in order to get ahead of the game, especially if they want award winning creative and digital experts that can help transform their business.

Stephen Kempe, Director

Pharos Insurance

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