Savills

Video Production, Digital Marketing

 

Savills are renowned for their industry-leading market analysis and insight, and tasked Wonderful with increasing interest, engagement and circulation of their property research reports and commentary.

Savills digital video content
Savills video infographic

The Challenge

The central Savills team weren’t getting enough traction from their industry-leading market analysis and insight, and tasked Wonderful with increasing interest, engagement and circulation of the resulting property research reports and commentary.

Savills video content
Mobile video image

The Solution

For Wonderful, the answer was simple. Thanks to an in-house video production department, we turned the reports into a series of videos which more than achieved this. The first set of three videos achieved over 5,000 views, which equated to an 80% increase in engagement with the research. The client was also really pleased to report that the animations were referenced and featured in influential property media – an added bonus to the excellent campaign statistics.

Savills desktop video graphic

“We have been very happy with the three video reports that Wonderful have produced for our renowned residential research department. Our aim was to make our research reports as accessible as possible for the wide range of visitors to our site and Wonderful responded well to this brief, creating video reports with animated charts and graphics from the accompanying hard-copy report. We’ve received excellent feedback both internally and externally, and hope to replicate the strong results we have had this year with our video reports in 2013.”

Emma Kriskinans, Online Marketing Associate

Savills

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