The Clubhouse

Digital Marketing

 

The Clubhouse is London’s leading business club, lounge and meeting space, voted London’s Best Business Club at the London Venue Awards 2016. The Clubhouse London provides meeting rooms, boardrooms, meeting areas, hot desks and event spaces for London-bound entrepreneurs and businesses in central and West London.

 

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The Objective

Wonderful were tasked with improving the business’s PPC performance across paid search and display advertising, and improving organic search rankings through SEO.

 

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Reduced cost per conversion by 67% in 3 months.

 

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Increased number of conversions by 264% in 3 months.

 

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Increased average search position by 52% in 3 months.

 

The Change

Wonderful evaluated and audited The Clubhouse’s PPC account and the performance of the previous agency to see the pros and cons of the previous strategy.

Once this was complete, we restructured the account around the business’s core offerings and conducted keyword volume and bid research in order to form a strategy that would guarantee ROI.

We also implemented more accurate and comprehensive Google Analytics-integrated conversion tracking to ensure ROI from PPC could be assessed accurately in line with enquiries and leads generated.

As part of SEO strategy, we evaluated content site-wide, improving on-page elements such as titles and meta descriptions and page content to ensure keyword-rich and highly-relevant content. This was in addition to working with The Clubhouse to produce content to distribute to relevant publications as part of an off-page link-building strategy, which also included the targeting of high-value sites to improve the inbound link profile of The Clubhouse.

The Clubhouse Logo

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