Thermotouch

Digital Marketing, Social Media

ThermogroupUK is a family run UK business, with an international branch located in Australia. Emerging from a practical, hands on background, the company brings 20 years industry experience and knowledge to home comfort innovations. Its core business centres around underfloor heating innovations, however the product range spans from heated rails to heating lights.

 

Watch The Product Video Here

Thermotouch
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The Objective

Historically, ThermogoupUK had only promoted to a B2B audience, however with the launch of their new product they felt the need to branch out and market directly to the consumer. This meant reworking the brand positioning, so that a trade product was re-branded for a lifestyle consumer market.

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188,000 YouTube Views

As a result of seeding the promotional video over YouTube

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1700 Average Monthly Visitors

After launching a brand new product to a new consumer audience

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10,000 Informed Leads

Driven to the landing page as a result of Social Media & PPC

The Change

Following an internal review of the product and market in which it was to be launched, Wonderful produced an innovative landing page, promotional video and various other pieces of brand collateral, in a tight turn around and with a small budget. We then launched a campaign spanning three months that ran across social platforms and online media, driving informed leads to the sales landing page.

With a modest budget, of only £2,000 advertising spend per month and competing against the likes of Google’s Nest and British Gas’ Hive, we managed to build a large Facebook fan base, drive 10,000 informed leads to the landing page and pushed the brand out to 188,000 viewers over YouTube.

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“I just wanted to say how much we enjoyed working with the Wonderful Creative Agency. We found a passion for our project that I am only used to seeing with my own employees and it was refreshing to work such a professional and enthusiastic crew! We will be in touch again in the future for our next launch for sure!”

Buster Bell, General Manager

ThermogroupUK

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