Demelza - Bricks and WaterWhat did we do?Demelza have taken on the monumental task of raising £1.3 million this year. This amount will enable them to build extra bedrooms, en suite bathrooms and a state-of-the-art hydrotherapy centre at their care property in Kent. Wonderful were commissioned to develop all marketing collateral, branding and advertising for the campaign. What was good?As part of this integrated project, Wonderful developed the logo, a dynamic website, an appeal DVD and pop-up banners for use at events, as well as a multi-page campaign leaflet and folder, as well as donation delivery materials. What were the challenges?As with any charity, we wanted to keep the costs to a minimum, whilst delivering the best possible content. We believe that we have delivered a winning campaign that the client is very happy with. How did it turn out?At the time of writing the campaign is going strong with well over a million pounds already raised. |







