art'otel

What did we do?

Wonderful were commissioned to create a major pan European online advertising campaign for the art and culture focused hotel chain, art’otel.

We also promoted the brand as a whole as well as specific cities where the hotels can be found.

What was good?

The projects included several online dynamic elements including interactive deep linking. This was the first time that the group had used such techniques to advertise.

We also translated the campaign into several different languages in order to reach each European market.

What were the challenges?

Working to a tight timescale is always a challenge, but twinning it with the coordination of translations as well as media distribution made the project harder than normal.

How did it turn out?

The campaign was both technically and creatively successful and the client was very happy with the outcome. We have since engaged with art’otel in further marketing endeavours