CBI

What did we do?

The CBI approached us to help them increase their event attendance through the design and build of websites, integration of booking platforms and email and banner advertising.

Through these technologies we helped increase attendance to both their annual conference and annual dinner.

What was good?

Working with the CBI allowed us to be involved in a high profile event, as such we had to reflect the quality of the events in their marketing. We believe that we achieved a strong design and twinned it with expert technical execution.

The CBI use Eventbrite for all their event booking needs, we were also pleased to be able to integrate the platform into the site, meaning that the user didn’t need to visit a third party page to book.

What were the challenges?

The CBI have various elements that must be included in the site, such as advertising positions and event booking. We had to work closely with the client to deliver exactly what was needed.

How did it turn out?

Both the client and agency were thrilled with the outcome of the site and all other marketing. The numbers booked onto the event were as strong as ever, and the process of managing 1500+ bookings went smoothly.