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Home What we do Online Latest Wonderful innovate for Tesco
Wonderful innovate for Tesco
Online Written by Wonderful Creative Agency Thursday, 02 June 2011 16:12

Wonderful has been enjoying an incredibly successful first half of the year. We have been busy ensuring we remain at the forefront of technological changes and as a result, we have won an innovative project with Tesco to design the top supermarket chain's first dynamic online advertising banners.

Given an open brief to develop a flash banner with dynamic content, we rose to the challenge and developed a banner which pulls up-to-the-minute information about Tesco's online wine by the case selection.

Our ultimate aim was to drive customers to the Tesco's Wine site in a way that was both inventive and more informative than a usual static flash banner.  The live data is collected from an XML file and the images are from the Tesco's site. Our widget pulls it all together in one neat package.

In addition to this, we have also been helping to boost Tesco's SIM card campaign by creating email and online banner adverts which encourage customers to register for a Tesco SIM card, with the added benefit of being entered into a free prize draw for one of six Nokia X8 mobile phones.

 

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