Cloud native experts Container Solutions wanted to increase their brand awareness and authority through quality content. Wonderful knew a comprehensive digital strategy was needed in order to capitalise on their great, expert-driven content.
Wonderful formulated a strategy that placed Container Solutions’ expertise at the forefront while at the same time generating quality leads for the business.
By integrating paid social advertising, a CRO landing page strategy and follow up email automation and integration, Wonderful were able to drive a huge number of quality leads for the Container Solutions team to follow up and convert into sales.
Twitter Ads demographic, interest and keyword targeting ensured a specific, niche audience for the content, while eye catching visuals ensured the ads drove clicks. An optimised landing page ensured a high conversion rate, and seamless integration with Google Analytics, Google Tag Manager and MailChimp meant all data was fully trackable from ad click to completed sign-up.