Our UX exploration process enabled us to really get under the skin of this project by understanding each of the charity’s key stakeholder profiles in detail. Far from just supplying information to glaucoma sufferers, their digital presence has to inform and raise awareness by speaking to medical professionals, researchers, donors, volunteers, fundraisers and the press.
This in depth exploration, coupled with data, research and heat-mapping on their existing website gave the team a strong foundation from which to build out highly defined user personas and projected user journeys.
The redesign and redevelopment also had to take influence from integrations with existing legacy systems and processes, required by Glaucoma UK for managing their vital online fundraising. Our team went through exhaustive research with a range of third parties to ensure full integration with existing fundraising platforms and CRM systems, and to enhance and improve efficiency of the user journey wherever possible during these elements.