Jubilee Primary School

Advertising Campaigns, Offline Marketing, Website Design

Jubilee Primary School is a Free School set up under government legislation. The school is a mainstream primary school with a faith ethos and is open equally to children of all backgrounds regardless of faith. Established by Jubilee Church, the school opened in September 2014 in Gatland Lane, Maidstone.


The Objective

With the brief to portray the fun, life and educational expertise that the school has to offer, Wonderful worked with Jubilee Primary School to develop its brand communications from scratch. With the branding in place, Wonderful was tasked with designing and developing a website that reflected the brand, its values and portrayed the uniqueness of the school – and then drive the numbers.  Not an easy task when for the majority of the campaign we were unable to reveal the proposed site.

The Change

Working with local media partners, Wonderful developed a strategy to target parents in the relevant catchment area, designing and delivering a series of Direct Mail campaigns that would generate data so that when the site could be announced, there would already be a groundswell of support. This ran alongside social media with the ultimate objective of Jubilee Primary School being listed as the first or second school choice for enough children to fill the first year’s intake. This result of all this hard work was in fact a full first year – an outstanding feat considering it was a new school.


“Working with Wonderful Creative Agency has been a truly fantastic experience for us. Their expertise, creative approach and strategic thinking has really helped us develop a strong brand for our school. A BIG thank you to the friendly and wonderful team. We would highly recommend them to any business or organisation who is looking for a fresh marketing approach or seeking to consolidate and improve the way they communicate their brand.”

Ramona Hanusch, Core Steering Team

Jubilee Primary School

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