Corporate Branding, Mobile Apps


Navmii is the number one consumer app (2015, Appster Awards) and puts smart navigation, real-time traffic and local place of interest information at the fingertips of drivers. One of the world’s leading navigation apps for people travelling at home or abroad, Navmii has 26 million users with maps available globally for 187 countries.

navmii mobile app visuals

Navmii mobile brand position

The Challenge

Wonderful was appointed as the dedicated agency partner for Navmii. This collaboration lead to a brand re-positioning campaign, that was underpinned by extensive market research and clear commercial objectives. The desire was to develop a brand position that would seed the next level of funding $15M in order to build and market new app features to their global audience.

navmii road map arrow

navmii mobile results

The Solution

Wonderful held a series of workshops that informed Navmii on new product development strategy, global brand positioning and roll out. In a changing consumer world Wonderful worked to transform the Navmii brand proposition cementing their position as a disruptive global tech company.

navmii mobile ux

“Every step of the way, we were both surprised and delighted by the creativity, research, commercial and data driven acumen behind Wonderful’s consultation and delivery. Wonderful brought a deep understanding of our business, technology, customers and the kind of strategic and creative counsel we sought.

I have no hesitation in recommending Wonderful and we will be seeking to work with them again.

Zoe Laycock, Chief Marketing Officer


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