Pizza Express

Mobile Apps


Pizza Express is an Italian-styled chain of over 400 restaurants across the United Kingdom and 40 overseas in Europe, Pakistan, Hong Kong, India and the Middle East.

Mobile phone displaying the Pizza Express aop
Pizza Express Logo

The Objective

Pizza Express approached Wonderful to produce a concise research piece to help develop their mobile strategy for the upcoming year. The research piece was to look at the importance of m-commerce, and the pros and cons of creating a loyalty app for their customers as opposed to becoming part of a larger loyalty scheme.

The Change

Wonderful produced a very detailed white paper analysing the current environment around loyalty addressing questions around brand loyalty, the growth of m-commerce and the relationship between loyalty apps and customer retention. Wonderful mapped out an entire mobile strategy for Pizza Express and consulted on how to use mobile to create loyalty and result in ROI.

Photo of a pizza

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