Reynolds Group

Advertising Campaigns, Digital Marketing, Social Media


The Reynolds Group is a family-run business with more than 25 years experience in health and fitness, customer service, hospitality and educational services.

With four luxury spas across Kent including a 17-acre country club and fitness spa retreat in Borough Green, Reynolds offers a member’s health club, country club and destination spa all perfectly rolled into one. Their aim to provide a truly unforgettable experience within their venues helping to improve their customers’ health, fitness and wellbeing.

Reynolds website mock-ups

Reynolds fitness spa

The Objective

Wonderful were asked to create new messaging to promote Reynolds to existing members and encourage new members to join over multiple digital marketing channels. The messaging and visuals had to fully capture and promote Reynolds as being not just a health club, but a lifestyle.




Reynolds website displayed on

650,000 Targeted Impressions

Over the first two months boosting brand awareness across digital.


5,000 Targeted Consumers

Hitting the landing page over the first 2 months


134.8% Increase in Engagement

Across social media channels

The Change

Wonderful created an integrated strategy that allowed the new messaging of “The Reynolds Way of Life” to be delivered effectively across:

  • Social media content.
  • Social media community management.
  • Social PPC.
  • Display advertising.
  • Search PPC.

We ensured highly-informed traffic was driven to the Reynolds website through using detailed geographic and demographic targeting methods and audience profiling, increasing the time spent on the website and raising the conversion rates of those signing up.





Reynolds Logo
Reynolds mobile website

We have loved working with Wonderful, they have really added value to our marketing operations as our strategic marketing partner this year. They have provided so much support in creative and digital solutions across our high-end creative branding and our digital campaigns, web and social media.
The team have been an utter delight to work with often going the extra mile and helping us add value to our business during this rapid time of growth. An example of this is Wonderful have also supported Reynolds by attending live events and posting valuable content through our social media channels for VIP, celebrity events and menu tasting showcase”

Paul Irving, CEO

Reynolds Group

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