Wonderful evaluated and audited The Clubhouse’s PPC account and the performance of the previous agency to see the pros and cons of the previous strategy.
Once this was complete, we restructured the account around the business’s core offerings and conducted keyword volume and bid research in order to form a strategy that would guarantee ROI.
We also implemented more accurate and comprehensive Google Analytics-integrated conversion tracking to ensure ROI from PPC could be assessed accurately in line with enquiries and leads generated.
As part of SEO strategy, we evaluated content site-wide, improving on-page elements such as titles and meta descriptions and page content to ensure keyword-rich and highly-relevant content. This was in addition to working with The Clubhouse to produce content to distribute to relevant publications as part of an off-page link-building strategy, which also included the targeting of high-value sites to improve the inbound link profile of The Clubhouse.