The Clubhouse

Digital Marketing

 

The Clubhouse is London’s leading business club, lounge and meeting space, voted London’s Best Business Club at the London Venue Awards 2016. The Clubhouse London provides meeting rooms, boardrooms, meeting areas, hot desks and event spaces for London-bound entrepreneurs and businesses in central and West London.

 

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The Clubhouse approached Wonderful after being dissatisfied with their current PPC management. They needed an agency that was proactive in delivering growth across their paid media activity to cement their status as London’s Leading Business Club.

The digital team got to work analysing their existing PPC account structures across Google and Bing, historical statistics and management techniques. Looking at the whole digital journey, from initial user search to completing an enquiry, Wonderful could see several problems that were detrimental to The Clubhouse.

Wonderful developed a new account structure based around The Clubhouse’s key services. After reviewing existing keywords, bids and ads, Wonderful implemented a refreshed account structure that would minimise disruption in the transition period, while setting the account up for long term growth.

Wonderful additionally reworked their Analytics tracking and integrated this with their third-party booking system. This meant not only could they see what channel their new enquires came from, but also who is booking rooms through their system.

By enhancing their reporting, Wonderful gave The Clubhouse greater clarity each month about the areas that were driving conversions, and the optimisations needed to ensure great account health.

This led to astounding results for The Clubhouse, driving increased visibility and conversions year on year at a reduced cost.

 

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58% YOY increase in impressions.

 

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192% YOY increase in conversions.

 

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61% reduction in YOY cost per acquisition.

 

 

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