Video Production


TrueView was set up to do one thing and one thing well; connect you to new people through the things you love doing. Launched in November 2012, TrueView is a small start-up based in the heart of East London’s Tech City after graduating from the Telefonica/O2 Wayra Acadmacy. After winning investment from Wayra, the three co-founders have spent the last six months building a product they believe will revolutionize how we meet new people through our smartphones and the things we love doing.


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The Objective

TrueView required a memorable and meaningful PR stunt that would redefine the dating proposition within a highly saturated market. The client wanted to attract people who were interested in uploading their hobbies and activities to best match couples together.


The Change

Wonderful created a comedic video that was suitable for broadcast, above the line marketing and social media channels. The campaign that supported this was directed around finding the truth in dating and informing new members that this more ethical approach was less about taking membership money and actually about intelligent dating. The tag line for the video campaign is to ‘get a true view’.


“I wanted to work with a dedicated and passionate team that understood our requirements and that could integrate and expand on our internal thinking. The team at Wonderful ooze passion and have no shortage of clever and creative ideas, which is why I wanted to work with them. Having a very collaborative relationship meant that we were tremendously excited that the Wonderful team would create exactly what was needed. It answered our brief and over-delivered on style and quality. Being a small business we required an agency that understood our needs, budgets and aspirations. Wonderful totally proved that they are a great team with great technical and creative know how.  I can’t wait to work with these guys again in the very near future!”

Matt Verity, CEO


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