Merger forms a digital creative agency with brand transformation at its heart.

Two Kent-based agencies have announced their successful merger, combining their specialisms in brand and digital. Open Water started in 2007 as a design led agency, specialising in branding and brand strategy. The agency worked on branding projects with clients such as HSBC, Caixa Bank, Kent Police and Moët Hennessy, winning several awards along the way. Wonderful was founded in 2010, specialising in fusing creativity and technology for businesses ranging from fast growth start-ups through to global brands.

An enhanced agency proposition:

The merger sees agency founders Dan Maudhub and Philip Hansen join forces to further establish Wonderful as a new type of agency that is focused on transforming business and growing brands.

“We are so excited to be forming an agency that can help create and define digital native brands, bring them to market and measure their effect. The opportunity for businesses and brands that can balance their creative brand thinking, with the power of tech and digital is enormous; we’ve created an agency that can help them do that.” Philip Hansen.

Dan Maudhub CEO   Philip Hansen Creative Director

Bringing the agency specialisms together further enhances Wonderful’s global work at a strategic level, truly combining the power of brand, technology and digital to activate business growth.

Wonderful are ready to deliver truly lasting, measurable change:

Based in Kent and London, Wonderful serves clients globally, with recent client acquisitions seeing Wonderful secure marketing partnerships with RS PRO (electronics giant) and Quandoo (restaurant booking platform), both global leaders in their respective industries. This merger will see Wonderful progress even further in its quest to be a UK Top 100 Agency by delivering lasting change through brand transformation.


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