Wonderful is a certified B Corp

Wonderful has always been a business that is about more than just great work and good people. Through our culture, our giving and The Wonderful Foundation, purpose and impact have always been central to what it means to be Wonderful.

Our work with clients to create moments of wonder is inspired by the innate wonder in the world and the people around us. But inspiration isn’t enough, to help redeem and restore this beautiful world we know actions speak louder than words.

Through our B Corp certification, we have legally committed to the principles of the triple bottom line; people, profit, planet, which includes a minimum of 10% of our profit going to charity. B Corp provides a framework to measure our impact and make purpose meaningful.

What is a B Corp

Being a certified B Corporation, means we are a business that has been verified by B Lab, through a rigorous impact assessment, to meet high standards of social and environmental performance, transparency, and accountability. ​It is not just a certification, but a commitment to using business as a force for good. ​

B Corps are legally required to consider their impact on their workers, customers, suppliers, community, and the environment. A global movement of businesses that are always working to be better and to champion change.

How does it change what we do as a business?

As a B Corp we balance profitability with prioritising people and place. We are committed to creating positive social and environmental impact while also being financially successful. To validate our certification as a B Corp, our impact is measured across 5 areas.

The five impact areas

  • Customers – having a positive impact in our customers’ lives
  • Workers – Taking care of our workers, improving their lives and wellbeing
  • Governance – Making sure our governance considers all stakeholders
  • Environment – Prioritising and taking care of the planet
  • Community – Giving back and contributing positively to the community

A culture of purpose

Being better is at the heart of the B Corp community and aligns to the culture of Wonderful. B Corp has provided us with the framework to continue to work hard to be better for the people and places around us, but also to measure and demonstrate our impact year on year. Enabling Wonderful To develop a culture that is accountable and felt through everything that we do as a business.

To find out more about our impact assessment score view our B Corp profile.

B Corp Profile