INSIGHT

From campaigns driven by the challenges you face to technical innovation, Wonderful works to provide a strategy based on intelligence and learning

Valentine’s Day 2019 – For Love or Money?

Alas, the big V Day is upon us once more. Is it a day where couples can celebrate their love? Is it a day single people HATE as it maximises the fact they do not currently have a significant other? “Why do I need one specific day to celebrate my love, or lack...

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Black Friday 2018 – What’s in store?

Originating in The States, ‘Black Friday’ earned its name as it described as the day retailers would "move into the black" – meaning they can cover their costs and become profitable. It has blossomed into a true global shopping phenomenon, with eager shoppers on...

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Digital PR and the Rise of the Influencers

The rise of influencer marketing as the primary medium of Digital PR - the use of “influencers” to promote businesses, products and brands - has been gargantuan, with everyone from YouTube celebrities to Instagram darlings capitalising on their ability to promote...

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SEO vs PPC? Which is Best? We Think There’s No Contest

When it comes to two of the most common digital marketing services, SEO and PPC, which is best? Digital Marketing Executive (and all round SEO/PPC guru), Sam Webster, explains the difference between SEO and PPC and why there's no contest between the two. We’re often...

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The C Word. Why You Should be Ready for Christmas Yesterday

Yep. There we go. We said it. The C Word. CHRISTMAS. Between 30 and 50% of retail transactions are processed between November and January, and most industries experience a spike in trade - so, what are you going to do to maximise the rush for your business during the...

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The Wonderful Guide To Social Media: Developing Your Strategy

When it comes to Social Media, it's not just a scattergun approach... Marketing Executive (and all round Queen of Content), Paige Swandale, explains the importance of taking a strategic approach to your use of Social Media. You may think that developing a social media...

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