Wonderful cement their position as leading Digital Transformation agency

Wonderful Creative Agency have confirmed their positioning as one of the UK’s leading Digital Transformation agencies, driven by their multi-disciplined competences in technology, digital and creative, by winning the Computing ‘Digital Technology Leaders Award’ for ‘Digital Transformation of the Year’ 2019. The Digital Technology Leaders Awards occupy a special place among industry events as rather than the platforms and tools, this event is dedicated to the companies and teams driving technology forward in new and innovative ways to change how businesses operate.

The award is based on delivering against a range of criteria, including how the business has transformed the way they work through the adoption of digital processes or technologies; innovation & digital advancement; the application & implementation of the specific technology or digital practice; collaboration/integration across the supply chain and with project stakeholders; and how digital technologies and processes have helped deliver the project with demonstrable benefits. This win was followed by Wonderful being announced as Finalists in a further two categories in this year’s ‘Wirehive 100’ digital industry awards, which recognise the best agencies across a range of categories and criteria, celebrating the outstanding creative and technical talent that the South of England has to offer. Wonderful are hopeful of another win in the coveted ‘Digital Transformation’ category; and the Kent-based agency are also nominated for ‘Fastest Growth’.

Speaking of the award victory and finalist nominations, Managing Director Dan Maudhub explained the company’s approach to implementing technology for business growth:

We consider ourselves a partner who truly understands the impact technology can have on a business, and through following the fundamental framework and pillars upon which digital transformation is delivered, organisations can leverage the benefits of embracing new technologies to deliver improved customer experiences and operational efficiencies which, ultimately, deliver enhanced profitability and fuel business growth.

For the award-winning project, a heritage market-leading brand in its centenary year, was in much need of a technology overhaul that would identify them as the leader in their field, as well as incorporating a sophisticated eCommerce and reporting platform that would improve their sales process in order to compete with growing pressure from multinational brands in the space – brands which were perceived to already be on their own digital transformation journeys.

Wonderful developed a custom infrastructure build, which delivered a fresh new customer-facing look online, but technologically evolved to facilitate a full overhaul of their sales process, stock management and integration with legacy internal systems. The combination of creativity and advanced technology has given the client the means to compete with other major brands and increase their share of voice within the industry, while retaining their heritage; all achieved whilst delivering against the Customer Experience, Operational Agility & Digital Technology pillars of digital transformation.

Wonderful have delivered numerous other digital transformation projects, recently culminating in two exciting PoC (Prop Tech) products in the Real Estate and Recruitment industries, which have already started to deliver truly lasting organisational change for the respective clients; and have contributed to Wonderful’s shortlisting in the Wirehive awards.

Wonderful’s specialism in this field has certainly been executed in this, and numerous other examples, delivering insight and experience which has culminated in their recent release of a Whitepaper titled: “Why Digital Transformation is the lifeblood of Business Growth for ambitious SMEs.”

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