OmniBI makes complex digital data Wonderfully Simple.
Time, money and effort spent where it works, not where it doesn't.
OmniBI is Wonderful's purpose-built Data & Insight tool which brings all of your multi-channel digital data into a single easy-to-understand, real-time dashboard that makes analysing, reporting and decision making incredibly simple.
All of your data in one place.
We value transparency and partnership when it comes to our clients' digital activity, and pride ourselves on making things wonderfully simple. Logging in to Google Analytics, Google Ads, Facebook Ads, Twitter, your CRM platform, your Phone Call Tracking system, LinkedIn, MailChimp… this all takes time, and requires you to do a lot of the hard work when it comes to measuring performance.
This is why we developed OmniBI, to beautifully aggregate, analyse and present data in a meaningful and valuable way – all in one dashboard.
Track and measure against KPIs and targets.
Decision making without data is just guess work; and data without context is just numbers. Particularly when looking at your digital marketing strategy. Putting the pieces of the puzzle together is made even more complex when you are running campaigns across a multitude of digital channels with many different goals & objectives in mind.
OmniBI allows you to set targets and flag KPIs to ensure you’re on-track to deliver against your business objectives.
Insights and recommendations
OmniBI is powered by the Wonderful digtial team, a team of marketing experts, not only enabling you to collate and present this multi-source data in a beautiful and meaningful way, but empowering you to deliver business growth through regular reporting and actionable specialist insight.
Gone are the days of the dull and incomprehensible monthly PDF report. Dialogue within OmniBI enables continual innovation and optimisation of your brand’s digital performance.
Making data simple to use, for everyone in your team.
From Marketing Executives looking to demonstrate the engagement from their latest social media campaign, to CMOs looking to demonstrate ROI across all marketing channels, the reliance on data to measure performance has never been more important.
Cutting through the noise and consolidating the data which matters to you is made simple with OmniBI.
The Retail Mutual
OmniBI has saved me and my team a lot of time when it comes to reporting. The visual elements really help when it comes to explaining website performance with stakeholders. Omni takes some of the key elements and measurable metrics from Google Analytics and other channels, and compiles them into an easy to navigate platform, making it simple for us to keep up to date with our digital marketing performance.
Rob Gibbs, Marketing Manager, The Retail Mutual
Cantium Business Solutions
We implemented OmniBI into the marketing team around 6 months ago, and the simplicity with which it presents our key metrics has been both time-saving and eye-opening. We no longer have to log in to Analytics, Ads platforms, Email systems etc and apply endless filters to see the results we need, we simply log in and it’s all there in one place. We’ve been particularly impressed by the ability to create specific tailored charts which track and measure performance across our business’ core product areas, which has given us real transparency and demonstrated where we need to be focussing our efforts digitally. We can now spot trends and make changes to our activity quicker and more efficiently, and the added insight from the OmniBI Team, coupled with the ability to add bespoke new charts and views really allows us to drill into what matters and make better strategic decisions.
Peter Fennell, Head of Marketing, Cantium Business Solutions
We haven’t previously had great visibility of our online performance, and as a busy marketing team, we often struggle to find the time to log in to all the relevant platforms to get the big picture. The OmniBI tool has given us a very quick and clear view on what’s happening with our campaigns and our website performance in one place, saving us time and enabling us to make sure we’re spending our budget wisely. Operating & marketing multiple new housing developments at the same time, it’s great that we can split our charts by development level so we can see which are more popular and which need more effort in promotion and marketing. We have also branched out more into social and search PPC in the past six months, and can really see which channels are driving the most traffic and leads, endorsing our digital strategy. We can also align our sales funnel to the types of conversions we see in the charts, from people ‘window shopping’ to brochure downloads and tour bookings. OmniBI really does give us an excellent steer on how we can optimise our marketing efforts.
Alecia Crayford, Marketing Manager, Clarendon Homes