Park Plaza Hotels & Resorts

Digital Marketing, Social Media

One of our longest standing clients, PPHE originally came to us to grow its 17 pan-European social accounts.  However we have now built two new restaurant websites and in addition to hitting some fantastic social targets for these key accounts, Wonderful has also used social campaigns to boost additional venues within the group.




The Objective

To build on an existing client relationship in order to build further development of key digital and social marketing strategies.

The Change

Wonderful’s ongoing relationship with Park Plaza Hotels (including art’otel) has increased its reach across Facebook and Twitter with meaningful likes and followers. Our blend of social strategy and creative flare has aided a fast moving hotel chain make its mark online. Our team’s use of industry leading social marketing software has given the PPHE Group full control of its social output. With many sub-brands and social channels to manage we have been able to collate PPHE’s social monitoring and output into something much more manageable and measurable and therefore strategic.


Increased Social Engagement

With 80% of posts receiving some form of audience interaction


353% Increase in Facebook Conversions

As a result of fresh content and community management


12,500 Targeted Likes

In just 8 week through a social growth campaign

If you like this, you'll love these.

Brasserie Joel rollover

Brasserie Joel

The Brasserie Joel restaurant is ideally located near Westminster Bridge in central London and offers classic brasserie dishes from Chef Walter Ishizuka.

The New Tooth Company

  The New Tooth Company is a purpose designed dental implant clinic solely dedicated to the provision of high quality …Read more


GreenAcres Woodland Burials has been instrumental in revolutionising the funeral and burial industry in the UK. GreenAcres burial parks provide …Read more

For hints, tips and how tos, please sign up to our email newsletter

Sign up.

Wonderful Awards and Accreditations Wonderful Awards and Accreditations Wonderful Awards and Accreditations