Black Friday media campaign for Europe’s fastest growing B2B marketplace
Innovative and Cost-Effective Campaign
The brand had limited budgets compared with some of the more established marketplaces like Amazon and eBay, so approached Wonderful to deliver an innovative and cost effective campaign to reach both retailers and consumers in key London areas.
Maximising Visibility and Budget
Wonderful were tasked to maximise visibility and budget in highly targeted locations, so we developed a media plan with highly innovative use of media formats & placements. The 2-week campaign involved a highly targeted, geolocation & multi format media campaign, with consistent brand messaging catering to both a retail and consumer audience.
Over 25M campaign impressions
Over 13M digital impressions
70% of all impressions in 4 key locations
Campaign delivered for less than 50% of rate card