March 7, 2019

2 min read time

Written by:

Chris Higgins

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Email Marketing vs. Other Digital Marketing Channels

Gone are the days when marketers used a single channel to communicate with their customers. Digital marketing is an ever-evolving landscape, and marketers now have a wide range of marketing channels available to them.

To engage with your customers and broaden your reach, you should use the different marketing channels at your disposal. These include email marketing, social media, and paid advertising.

That being said, in order to maximize the various marketing channels, it’s important that you know how effective they are in all aspects, whether it’s ROI or the number of people that use them. So, how exactly do these digital marketing channels stack up against one another? Here are the facts.


For every $1 you spend on email marketing, you make $44—that’s an ROI of 4,400%. Paid advertising, on the other hand, has an average ROI of $2 for every $1 you spend.

Number of users

Social media has become so ingrained in mainstream consciousness that you might think there are more social media users than email users, but the actual numbers tell a different story.

Social media has 2.34 billion users worldwide. In contrast, email has around 3.8 billion users, and this number is expected to keep growing by at least 3% every year until 2021.

Level of engagement

The average click-through rate for emails worldwide is more than 3.2%, whereas the average for Google Ads is 3.17% on the search network and 0.46% on the display network.

Customer preference

73% of millenials prefer email when it comes to business communication. In addition, 64% of people say they find online ads intrusive. People like learning about products through email and content instead of the ads they see on Google search and social media platforms like Facebook and Twitter.

Based on these numbers, it may seem like email marketing is the best marketing channel to use. However, keep in mind that to make the most of your digital marketing strategy, you need to harness the power of not just email marketing, but social media, paid advertising, SEO, and other channels as well.

Learn more about how email marketing compares with other digital channels by checking out this detailed infographic.