June 18, 2024

Written by:

Jack Francis

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Increase Traffic & Revenue: SEO A/B Testing

Achieving greater revenue and traffic through SEO involves a strategic focus on driving more traffic to your website and converting that traffic into increased revenue. The Gartner CMO Spend and Strategy Survey 2024 highlights that 62% of CEOs cite growth as a top business priority for 2024-2025, marking a 10-year high. A core component of our SEO strategy to achieve these high-impact growth results is A/B testing. This method allows us to compare two versions of a webpage or strategy to determine which performs better, leading to significant improvements in your site’s performance and profitability.

A/B testing delivers substantial, measurable outcomes. Research indicates that businesses using A/B testing can achieve significant conversion rate improvements. For example, studies have shown that A/B testing can lead to conversion rate lifts of up to 49%​ (Invesp)​. Additionally, data from Optimizely demonstrates that A/B testing has resulted in substantial revenue increases for many companies, with some case studies showing up to a 200% increase in sales​ (Invesp)​. These figures demonstrate the powerful impact that precise, data-driven changes can have on your bottom line.

By optimising key elements of your website through A/B testing, we can enhance user engagement and encourage more visitors to take desired actions, such as making a purchase or filling out a contact form. Even minor adjustments can lead to significant increases in conversion rates, translating directly into higher revenue. Additionally, A/B testing helps us refine your website’s user experience, making it more intuitive and enjoyable for visitors. A better user experience keeps visitors on your site longer, increases engagement, and improves the likelihood of repeat visits, all of which contribute to sustained traffic growth and higher sales.

Regular A/B testing allows us to identify and implement the most effective SEO strategies, ensuring your website ranks higher in search engine results. This increased visibility drives more organic traffic to your site, providing a steady stream of potential customers and boosting your overall traffic and revenue.

A woman working at her desk on her laptop

Our Approach to A/B Testing

While the details of our process involve sophisticated tools and methods, the focus for you is the results. Here are some of the tools and techniques we use to drive results for our clients:

Centralised Hypothesis System: We keep our testing organised and transparent, ensuring all changes are based on solid data and visible to our team, which streamlines our efforts and maximises efficiency.

Key Tools for Optimal Results:

  • Google Search Console: Monitors and analyses your website’s performance, providing reliable data to inform our strategies.
  • SEOtesting and SEOstack: These tools track and validate our experiments, offering deep insights and extended data storage to enhance long-term SEO planning.

Comprehensive Reporting: Our reports are designed to clearly show the impact of our efforts on your traffic and revenue. We track Month-over-Month (MOM) and Year-over-Year (YOY) data to highlight progress and key success metrics.

For Those in the E-commerce Space:

E-commerce businesses benefit immensely from our approach. We understand the unique challenges and opportunities in e-commerce SEO, which is crucial for driving sales and maximising revenue. Here’s how we tailor our A/B testing strategy specifically for e-commerce:

  • Keyword Insights and Voxel: These tools help us cluster topics and categories at scale, ensuring your products are easily discoverable by potential customers.
  • Macaroni: This facilitates detailed keyword mapping and optimisation strategies, enhancing product visibility and driving conversions directly on e-commerce platforms.


The primary aim of our A/B testing approach is to drive more traffic to your website and convert that traffic into increased revenue. By leveraging powerful tools and a structured methodology, we ensure that every change we implement is geared towards achieving significant, measurable improvements in your site’s performance. Our commitment to continuous optimization means that your business will experience sustainable growth in both traffic and revenue, giving you a clear competitive edge in the digital marketplace.

Jack Francis, Digital Account Manager at Wonderful Creative Agency