Articulation was positioned as a key design principle for Derbysoft’s marketing services refresh, and implemented across the complete range of materials needed to fully realise a complete brand creation. Assets such as sales pitch decks and powerpoints were developed to ensure a distinctive impact on internal expectations as well as the commercial market, and create brand awareness aside from Derbysoft core products.
A new website was designed that addressed key functionality challenges for presenting the product and allowed customers to easily engage with sales and implementation teams.
A completely new identity was created for DerbySoft that demonstrated a distinctive proposition amongst its competitors. Using articulate language, messaging and tone of voice, the brand identity was designed from the ground up to enhance sales and marketing activity, as well as cementing their sector and service expertise for potential customers.