Due to the nature and the location of the campaign, each concept proposed had to include an ownable style which was unique to Quandoo, be engaging and clear to the audience, and include shareable content to encourage conversations.
Wonderful gave Quandoo 3 creative concepts, each with different messaging and feel. The feedback received was positive, and the campaign chosen by the client was designed to resonate with their target audience among commuters via the London Underground and on tubes and buses.
During the month of August, the campaign went live. Messaging was tailored around being able to book a table with an establishment easily, and in a manner convenient to the customer. The aim was to promote the simplicity and effectiveness of the Quandoo platform.