Elevating a Bold Challenger Brand in Payments

Interpay is more than a payment provider — they’re a visionary in omnichannel switching, offering retailers, restaurants, and logistics, operators a smart, secure, and flexible alternative to legacy acquirer connections. With a proposition built on agility, transparency, and rapid integration, they’re reimagining what’s possible in a market still dominated by outdated infrastructure. Wonderful partnered with Interpay to help them build the brand, platform, and messaging engine to match their ambition.

A platform to lead with confidence

In a region where most POS solutions are rigid, standalone terminals, Interpay has created something new: an integrated ecosystem that supports SoftPOS, Android hardware, e-commerce, and hybrid models — all with data-rich reporting and a fully open SIM model. But awareness was low, and the value proposition complex. Interpay needed a platform that could make their offer both accessible and inspiring — one that spoke to SMEs and enterprise clients alike, with sector-specific storytelling and clarity of message. We came onboard to define the brand content architecture, reshape the website experience, and support their go-to-market with a digital foundation designed for conversion, credibility, and scale.

Shaping a category-defining brand presence

Our THINK phase began with immersion — speaking directly with Interpay’s senior team to understand the product, challenge the assumptions, and extract what made the offer truly unique. What emerged was a compelling core: flexibility, speed of development, and total visibility for the merchant. These pillars guided our approach across site structure, content strategy, and tone of voice.

Key objectives:

• Position Interpay as a pioneer in integrated payment switching
• Make complex infrastructure legible to non-technical users
• Align with the aspirations of investors, partners, and merchants
• Build clarity and consistency across product, solution, and sector pages

Deliverables included:

• SEO-driven, high-conversion copy for all key website pages
• A tailored site architecture reflecting both verticals and audience types
• Custom iconography and image guidelines to unify the visual identity
• Strategic copy translations for Arabic audiences, preserving tone and nuance
• Sector-specific pages for hospitality, retail, food delivery, and logistics
• Foundational pages including brand story, team, and investor proposition
• A scalable editorial structure for thought leadership, blog, and partner updates

We also equipped the Interpay team with sales-enablement tools — creating a content strategy to support their growing salesforce, from collateral development to lead capture optimisations.

A platform built for impact — and investment

Interpay isn’t just solving for today’s payment experience. They’re laying the groundwork for something bigger: Series B funding, 30,000 terminal sales, and a future IPO. Wonderful’s role has been to lay the strategic and creative groundwork that supports those commercial goals — helping Interpay tell their story, showcase their tech, and connect with the clients and capital that will drive their next chapter.
With messaging designed to educate, engage, and convert, the new website and content ecosystem is already helping to shift perceptions in a market hungry for change.

A first-of-its-kind payments platform in Saudi Arabia

Designed to simplify a complex value proposition across sectors
 Built to educate the market and equip a growing salesforce
 Optimised for multilingual, high-conversion digital journeys
 Crafted to support a bold scale-up narrative — from Series B to IPO

Interpay’s new brand ecosystem found its moment of truth at Seamless Middle East — one of the region’s most influential fintech and commerce expos. Backed by a powerful social media campaign and pre-event buzz, Wonderful helped Interpay build anticipation and visibility well before doors opened. Through teaser content, bold messaging, and strategic amplification, we ensured their presence wasn’t just seen — it was felt.

The impact came to life on the ground. Wonderful created a fully-branded, interactive event stand, complete with a custom-built Pac-Man game, campaign visuals, and real-time engagement tools. The experience invited discovery, sparked conversations, and positioned Interpay as a serious player in the sector.

The result? A breakthrough moment. New leads, new partnerships, and a heightened reputation — all sparked by a bold, cohesive, and tightly executed event activation. Seamless Middle East became the proof point that Interpay’s challenger message could land powerfully in the market — and Wonderful helped them own the stage.