Advertising at scale doesn’t mean losing clarity. For a campaign to travel across cities, cultures, and languages, it needs to be as strategic as it is creative. That’s the approach Wonderful took when working with Quandoo, the world’s fastest-growing restaurant reservation platform.
The challenge? Launch a bold, brand-building campaign across 11 cities, 10 countries, and 4 languages, and do it in a way that sparks both diner sign-ups and B2B growth.
Here’s how we made creative advertising work globally, and why Quandoo’s success proves that great ideas translate anywhere.
1. Elevating a Global Tech Brand Through Creative Advertising
Quandoo connects diners with the best restaurants around the world through a smart, always-personalised reservation system. With global expansion in full swing, they needed a campaign that would scale with their ambitions, and own visual real estate in some of the world’s busiest urban centres.
Wonderful was approached to develop and deliver a fully integrated outdoor campaign that would raise brand visibility, drive platform use, and onboard new restaurants.
2. Concept Development: Creative Direction with Flexibility
Through interactive workshops with stakeholders and local teams, Wonderful created three distinct creative campaign routes, each designed to stretch the Quandoo brand in a bold new direction. The chosen concept had to resonate globally, remain culturally relevant, and spark curiosity from people on the move.
What we delivered was a shareable, ownable campaign style that quickly gained traction, so much so, that competitors tried to mimic it.
3. Strategic Rollout: Testing Before Scaling
Before going global, we started local. A targeted test run in London used Transport for London advertising (including London Underground placements) to validate the creative approach.
The results were immediate:
- 11 Cities Worldwide
- 122% Ave YoY Growth
- 184% YoY Growth in London
With those results in hand, we scaled up, rolling out across 11 cities, using formats like:
- Tram Wraps
- Billboard Dominations
- Digital Animations
- Station Takeovers
- Tubes and Buses
All tailored in 4 languages, adapted for local context but unified by a consistent brand experience.
4. Lasting Results: Measurable Brand Uplift Across the Board
The campaign landed during the busiest six months of the restaurant calendar. And the impact was global:
- Increased search volumes for Quandoo across multiple markets
- Higher app downloads and booking volume
- A sharp increase in restaurant partners joining the platform
- Major brand collaborations, including with global players like Diageo
The ownable style we created wasn’t just effective, it became a creative foundation that Quandoo continues to evolve with Wonderful’s ongoing support.
Where Strategy Becomes Story
At Wonderful, we don’t just create for impact, we create for growth. Our work with Quandoo demonstrates what happens when a creative advertising agency blends ambition, insight, and design thinking at a global scale.
Because when creativity is built to travel, it builds more than awareness, it builds a brand.
