Global ad campaign for world’s fastest growing restaurant booking platform
Elevating Quandoo’s Brand Exposure
With an ever increasing digital presence, Quandoo needed an ownable creative style that could be rolled out globally during the tech company’s biggest quarter.
Wonderful were approached to produce on an outdoor creative campaign that would raise brand exposure and drive more signups and bookings across 11 cities, 10 different countries and in 4 languages.
The Quandoo brand saw an uplift in global search volumes, increased app downloads and platform use and a significant onboarding of new restaurants allowing further expansion in 2019 and into 2020.
Concept Development and Global Campaign Launch
Through interactive workshops, Wonderful developed three unique campaign concepts for Quandoo, each pushing the brand in a new creative direction. The chosen concept had to be engaging and clear to a new audience, incorporating shareable content to encourage conversations. After positive initial feedback and engagement with stakeholders and local teams, the final concept was selected.
To ensure optimal results, a test campaign was conducted in London prior to the global launch. Creative was tested across the London Underground, resulting in fantastic outcomes, including a significant year-over-year increase in brand traffic in the localized area.
Taking feedback into account, Wonderful enhanced the concept and proceeded to launch the campaign globally. The ownable style was implemented across 10 countries, utilising various formats such as Tram Wraps, Billboard Dominations, Digital Animations, Station Takeovers, Tubes, Buses, and more.
Lasting Brand Impact
Run during the busiest 6 months of the year for restaurant booking, the campaign was globally successful, and was translated into 4 different languages and displayed in 11 cities. The campaign concept and treatment gave Quandoo a distinctive, ownable creative style that competitors tried to imitate (unsuccessfully), and global brands like Diageo ran partnership campaigns with. The Quandoo brand saw an uplift in global search volumes, increased app downloads and platform use and a significant onboarding of new restaurants allowing further expansion into 2019.
Quandoo now have a platform of brand awareness that Wonderful continue to help them develop as the brand evolves and grows, to create further cut-through and brand exposure.
11 Cities Worldwide
122% Ave YoY Growth
184% YoY Growth in London
The work we did with Quandoo began with creating concepts that gave cut-through, as well as a clear strategic proposition for the product. Focusing on the utility of the booking platform translated seamlessly across the world; everyday scenarios that we can all engage with.
Creative Director, Wonderful