Season 1 Episode 20

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Callum Lumsden, Creative Director, Lumsden Design

In this episode:

Hosts Dan Maudhub and Phil Jones are joined by Callum Lumsden, Founder and Creative Director of Lumsden Design. Highlights include designing for global brands in the cultural and entertainment sector such as Moma, British Museum and Harry Potter, their hand in creating revenue as these experiences start to reopen, and the launch of the Design Community Hub.

About this Wonderful Person:

Callum Lumsden is recognised as a leading design  expert for cultural and entertainment destinations. His design agency specialises in creating memorable retail stores, restaurants and cafés that generate revenue and reputation for major destinations around the world. The Lumsden design team are proven experts in retail and catering strategy and design, branding and visual merchandising and their design work in the sector has given them a unique and authoritative knowledge of the commercial opportunities and challenges open to the cultural sector.

Callum is best known for the award winning Tate Modern bookshop, the magical (and hugely successful) Harry Potter store at the Warner Bros. Studio Tour in London as well as his recent design projects for MoMA (NYC), V&A Dundee, British Museum and M+ Hong Kong (opening 2021).

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