In this episode:


Hosts Dan Maudhub and Phil Jones are joined by Deborah Dawton, The Chief Executive at Design Business Association, as she details her advocacy for design and its impact on business. An ambassador for the UK and overseas, listen as she champions creativity for companies' products and services.

Deborah Dawton


About this Wonderful Person:

 

After completing her studies for an industry degree at Newcastle Polytechnic, Deborah delved into the creative world. She exhibited her leadership skills during her 10-year role as managing director for her own business, Design Events

During this time she completed various projects, for example, the launching and running of DesignSense and for the Design Council on the delivery of Millennium Products - a scheme that showcased innovative and forward-thinking new products and services coming out of the UK.

Notably, her company also undertook self-initiated projects, such as The Young Designer of the Year Awards, aimed at rewarding and celebrating creativity in 14-18 year-olds against a curriculum backdrop that favoured "academic" subjects over creative ingenuity.

After her tenure ended in 2013 she headed the BEDA (Bureau of European Design Association), where she was invited to join the EU's European Design Leadership Board by the then Vice President of the European Union. The goal of this role was to put design at the heart of the innovation policy in Europe.

Deborah continues to champion the significance of design and ingenuity for business in her role as The Chief Executive Officer for the DBA.



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Dan Maudhub, Managing Director
Dan is a serial entrepreneur with a passion for strategically lead, transformational business thinking. He founded Wonderful in 2010 and has helped brands such as Pfizer, NHS, GE Healthcare, Hyundai & Tesco to transform their brand, marketing and sales.

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