In this episode:


Hosts Dan Maudhub and Phil Jones are joined by Graham Goodkind, Founder of Frank PR, who shares his unbelievable career highlights.

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Graham Goodkind is the Founder and Chairman of Frank, one of the UK’s most respected, creative and consistently award-winning consumer public relations consultancies. Based in Farringdon, clients currently include Weetabix, KIND Snacks, Mars, Renault UK, Burger King, VW Group, Huawei and Innocent. The company was started by Graham in September 2000 with a very focused  ambition of coming up with great ideas which generated Talkability® for clients.

Graham has won just about every PR award there is and has been variously described by PR  Week, the industry bible, as “a legend in consumer PR, cited by many as an idol," "a cheerful and bullish operator," and "a bundle of self-deprecating energy”. 

In this episode Graham shares unbelievable highlights from his career. Listen for some surprising stories and lessons on following your passion and the incredible power of creativity. 

  • Graham’s introduction to the industry and early career
  • His 90s dotcom venture
  • Career highlight: convincing Jimmy White to change his name
  • Career highlight: the controversial Any-Which-Way-A-Bix campaign 
  • Career highlight: appearing on Bay Watch alongside Bobby Brown
  • Graham's role as a Dutch Uncle™

 

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Listen now : 

The Wonderful People Podcast is available on Apple Podcasts / iTunes, Google Podcasts, Spotify, TuneIn... in fact, you can even ask your smart speaker to play it (try saying "Alexa, play The Wonderful People Podcast"). 

With new episodes released regularly, it's definitely worth subscribing to hear some phenomenal stories from creatives, technologists and digital pioneers. 

 

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Dan Maudhub, Managing Director
Dan is a serial entrepreneur with a passion for strategically lead, transformational business thinking. He founded Wonderful in 2010 and has helped brands such as Pfizer, NHS, GE Healthcare, Hyundai & Tesco to transform their brand, marketing and sales.

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