Pay Per Click advertising (PPC) doesn't have to be complicated. Whilst it is important you find a digital agency, like us, to help create and manage your campaigns, from your side you should just see results.
It's Wonderfully simple.
PPC from a leading Digital Marketing Agency.
Wonderful has a team of digital advertising experts, experienced in delivering Pay-Per-Click campaigns across Google Ads (search and display), Bing Ads, Facebook & Instagram Ads, LinkedIn Ads and more to help raise brand awareness, to educate and nurture potential customers, and to drive leads, conversions & sales.
Pay Per Click Advertising should be considered as part of any digital marketing strategy. From long-term brand building, to quick-fire lead generation campaigns, we've been there before and we keep the process as simple & transparent as possible so that ultimately we can focus on the end goal: delivering great outcomes and results.
Pay-per-click advertising across all channels including:
Paid search advertising made simple.
Research shows that the average click-rate for Position 1 on Google is around 28.5%. That’s a huge proportion of the potential traffic from that search results page, making ranking for certain keywords very lucrative. Of course, this can’t always be achieved organically through SEO, so we often work with clients to leapfrog some competitors through paid search advertising.
Paid search, a form of PPC, is a way of jumping the organic search queue. The range of PPC platforms and marketing options allows businesses like yours to run highly targeted campaigns to enhance your search performance, and promote key campaigns or messages. Search engine advertising is one of the most popular forms of PPC and is more commonly referred to as Google Ads / Google Adwords.
Display Advertising and Remarketing.
Beyond standard Paid Search advertising, many clients choose Wonderful to manage their Display and Remarketing campaigns.
- Display advertising presents your advertisements across a wide range of networks, far beyond search engines, to users based on specific targeting (demographic, behavioural etc).
- Remarketing enables you to present ads to people who have visited your website before, keeping you front-of-mind when they're ready to convert.
- As a full service digital agency with creativity at its heart, we craft eye-catching copy and beautiful imagery which drive engagement & click-through, not just impressions.
- With our agile team, we can be nimble, creating new campaigns, changing direction or re-optimising campaigns rapidly to deliver ROI.
Social Media PPC - hyper-targeted advertising.
Organic social media allows you to build a community, and share content to engage with your followers. However, the user-base of these platforms is often much broader than your organic audience can reach and, more importantly, the data shared with these platforms facilitates incredibly granular audience targeting. We've run successful long-term and quick-fire Paid Social Media campaigns for clients across:
- Facebook & Instagram
What gets measured:
PPC, along with your wider digital marketing activity, has to be regularly monitored, measured and optimised. When you partner with Wonderful, you'll be able to access OmniBI, our bespoke Data and Insight tool, giving you transparency like never before.With two-way dialogue, we use our tool to explore campaign results, and to power iterations and refinements to ensure your business spends more budget where it works, and less where it doesn't, constantly measured against your KPIs.
The complete PPC Advertising service
Our PPC strategy rarely lives in isolation - we utilise PPC alongside other digital marketing activity to maximise performance, increasing brand awareness, establishing authority, building trust and generating new business leads or eCommerce sales. Our team of experts will take you on that journey and work closely with you to remove the complexities of this medium, delivering real results.
Strategy & Implementation
It's our strategic know-how which drives action and delivers results - from our initial Discovery Phase through to ongoing optimisation of your digital campaigns.
When you partner with us, you'll have your own team of in-house digital specialists, and a dedicated account manager on hand to help every step of the way.
Reporting and Insight
With our proprietary data and insight tool, OmniBI, you can be assured of complete performance transparency, live and in real-time on your personalised dashboard.
We reached out to the team at Wonderful to pitch when it came to re-designing the 123Send website. Working with Wonderful enabled us to partner our need for technical advancement of our website with a digital brand refresh to ensure that we continued to be positioned as industry-leaders in payment solutions. It was vital to approach the project collaboratively and their team quickly understood our brand and requirements, enabling them to efficiently design, build and enhance our digital presence. Throughout the project, the team were always on hand to answer any questions or concerns. The final design output was head and shoulders above our existing site, and Wonderful delivered on time and on budget. We have received hugely positive feedback on the end result from customers and industry peers and have seen an improvement in our online customer acquisition as a result."
Catherine Martin, Group Marketing Manager, 123Send
Software of Excellence
We tasked Wonderful with creating a virtual event , we had 5 weeks from concept to delivery. Although not without challenges, the process was collaborative and efficient. The resulting event was to Wonderful's usual high quality
Ofer Yatziv-Green, Marketing Manager, Software of Excellence, Henry Schein
We have been really impressed with the solution focused approach by the entire Wonderful team. Their attention to detail has really helped us to deliver on time and to budget whilst have stunning creative visuals and a top notch website.
Laura McCarthy, Marketing Director, Dreamland
Data and Insight from OmniBI.
Complex data made Wonderfully Simple.
Delivering transparency and insight like never before, Wonderful’s proprietary business intelligence data tool, OmniBI changes the game, enabling you to have full transparency & visibility of the impact of your website or app, as well as your campaigns, measuring against KPIs & targets.