Dreamland

Corporate Branding, Website Design, Offline Marketing

Described as the heartbeat of Margate, Kent UK Dreamland is the oldest surviving amusement park in Great Britain and dates back to 1860. In its heyday Dreamland was one of the UK’s best-loved amusement parks being listed in the UK’s top ten visitor attractions. A plan to close the park and build housing on the site triggered a campaign to save Dreamland, now in 2015 the 16-acre site is being restored and is opening it’s doors to the public.

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www.dreamland.co.uk

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The Objective

Wonderful was asked to develop a new digital strategy including building an e-commerce website that clearly represented the brand and yet had strong functionality allowing for ticket sales ahead of the grand opening in 2015.

Wonderful was also tasked with managing wider digital initiatives that the Trust needed to lay the groundwork for the park, ahead of time, ensuring that by the time it opened there was sufficient buzz and anticipation throughout the South East.

The Wonderful team had to design and implement a leading creative and digital platform that could capture ticket sales whilst offering a high quality information resource with the most user-friendly experience possible. Wonderful was also asked to input into the future Dreamland strategy for seasonal events, commercial joint ventures and suggest any positive PR that could contribute to the overall launch and success.

 

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565% Traffic increase on day one of going live.

2,893 visitors increasing to 19,212 with the new site.

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424,258 Page Views

Within the first month of the site launch

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73% Increase of New Sessions

After a month of the new site being live

The Change

Wonderful combined a retro design feel that communicated the history and original identity of Dreamland in a modern way, with an interactive and dynamic website.

The website has been designed to incorporate intelligent social media so that it captures and promotes key messages from Dreamland, its customers and key influencers in order to help promote future events. Also to provide Dreamland’s audience with a superior and engaging experience, well before the park opens and throughout the rest of the trading year.

The Wonderful team worked very closely and seamlessly with the CEO, Head of Marketing, Event Director, Head of Programming and third party partners (including M&C Saatchi and Hemingway Design) in order to ensure all aspects of the project were on brand, on time and within budget.

With the website complete, Wonderful is now advising on the strategic digital growth of new customers, whilst delivering top quality creative collateral.

The Wonderful team is delighted to be part of the long-term practical process that will work towards re-defining and positioning of the iconic entertainment venue to become a market leader.

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“We have loved working with Wonderful. They collaborated with us every step of the way, working to ensure that they fully understood our brands heritage and helping to define how this would roll out on a digital platform in a concise and profitable manner. Having a dedicated Account team was of particular value to us: knowing that our Account manager was always at the end of the phone, along with the rest of the team who were constantly thinking about the direction of our business and coming up with creative ways to meet our objectives.

We have been really impressed with the solution focused approach by the entire Wonderful team. Their attention to detail has really helped us to deliver on time and to budget whilst have stunning creative visuals and a top notch website.”

Laura McCarty – Head of Marketing

Dreamland

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