Dreamland

Corporate Branding, Website Design, Offline Marketing

 

Described as the heartbeat of Margate, Dreamland is the oldest surviving amusement park in Great Britain and dates back to 1860. It remains to this day an iconic venue, and was in its heyday one of the UK’s best-loved amusement parks, being listed in the UK’s top ten visitor attractions.

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www.dreamland.co.uk

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The Objective

Wonderful was asked to develop a new digital strategy including building a fun and functional ecommerce website that clearly represented the brand ahead of the grand opening in 2015.

Wonderful was also tasked with managing wider digital initiatives that the Trust needed to lay the groundwork for the park ahead of time, ensuring that there was sufficient buzz and anticipation throughout the South East before the big launch.

Wonderful had to design and implement a digital platform that could capture ticket sales, be a high-quality information resource all-the-while being very user-friendly. Wonderful was also asked to input into the future Dreamland strategy for seasonal events, commercial joint ventures and contribute to broader PR that would contribute to the success of the overall launch.

 

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564% Traffic Increase on Day One of Going Live.

2,893 visitors increasing to 19,212 with the new site.

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424,258 Page Views

Within the first month of the site launch.

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73% Increase in New Sessions

After a month of the new site being live.

The Change

Wonderful combined retro design communicating the history of Dreamland with an interactive, fun and dynamic website.

In addition to being a fun and easy-to-use source of key info before the big launch, the website incorporated social media channels effortlessly, promoting key messages to customers and key influencers, amplifying the promotion of future events.

Wonderful worked very closely with the CEO, Head of Marketing, Event Director, Head of Programming and third party partners (including M&C Saatchi and Hemingway Design) in order to ensure all aspects of the project were on-brand, on time and within budget.

With the website complete, Wonderful is now advising on the long-term digital growth of Dreamland, while delivering top quality creative collateral.

Wonderful is delighted to be part of the process to re-define and position the iconic entertainment venue as a market leader.

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“We have loved working with Wonderful. They collaborated with us every step of the way, working to ensure that they fully understood our brands heritage and helping to define how this would roll out on a digital platform in a concise and profitable manner. Having a dedicated account team was of particular value to us: knowing that our account manager was always at the end of the phone, along with the rest of the team who were constantly thinking about the direction of our business and coming up with creative ways to meet our objectives.

We have been really impressed with the solution focused approach by the entire Wonderful team. Their attention to detail has really helped us to deliver on time and to budget whilst have stunning creative visuals and a top notch website.”

Laura McCarty – Head of Marketing

Dreamland

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