Described as the heartbeat of Margate, Dreamland is the oldest surviving amusement park in Great Britain and dates back to 1860.

It remains to this day an iconic venue, and was in its heyday one of the UK’s best-loved amusement parks, being listed in the UK’s top ten visitor attractions.

The Problem

Wonderful were approached to help Dreamland develop a digital strategy that remodelled and relaunched their ecommerce website as a flagship representation of the brand, in time for a full online and offline launch in 2015.

Following the launch Dreamland also required a partner to work with on going in developing a long term strategy for the company and theme park, focusing on sustainable growth and development. Wonderful championed a strategy for long term needs, encapsulating seasonal activity, commercial opportunities, and broader PR use to create a self-supporting online and offline brand effort to continue success after launch.

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The Transformation

Wonderful combined retro design that communicates the history of the Dreamland brand with an interactive, fun and dynamic website that champions both user experience and ecommerce capability.

In addition to being a source of key information for users looking for anything from event dates to the history of the park, the web design incorporated social media channels, enabling the promotion of key messages to local park-goers, influencers, and potential customers across the country,  as well as amplifying the promotion of events.

By working as a strategic partnership, key stakeholders including the CEO, Head of Marketing, Event Director, Head of Programming and third party partners (including M&C Saatchi and Hemingway Design) had full visibility over both the project and long term planning, in order to ensure all aspects of the project were on-brand, on time and within budget.

Since launch in 2015 Wonderful have worked ongoing as Dreamlands retained agency. This has involved management of their online systems, including ticketing, ecommerce, tracking, UX / UI updates and the execution of digital marketing campaigns. All with the focus of demonstrating growth and increased  return on investment.

Wonderful’s tech and marketing team have ensured end to to end cross domain tracking is in place allowing all online and offline activity to measured. Monthly reports provide full visibility on website and campaign performance allowing our efforts to be focused on continuous improvement.

Wonderful is delighted to be part of the process of continuing to re-define and evolve the iconic entertainment venue as a market leader in both the online and offline sphere.

times ROI generated £4 for every £1 spent

Website views generated over peak period

%

Online Revenue Increased by

“We have been really impressed with the solution focused approach by the entire Wonderful team. Their attention to detail has really helped us to deliver on time and to budget whilst have stunning creative visuals and a top notch website.”

Laura McCarty – Head of Marketing Dreamland

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