Slush Puppie

Website Design


Slush Puppie’s flavoured slush ice drink soared to fame in the early 90s and is now one of the most recognised brands in the world.


Slush Puppie website assets

Slush Puppie mobile website

The Challenge

We were tasked with refreshing this heritage brand’s digital presence by redeveloping and designing their current website. Wonderful had to be highly considerate of existing brand guidelines and incorporate experiences for both consumer and trade-focused markets.

Slush Puppie product shot

Slush Puppie product selection

The Solution

We produced a website that stayed true to the heritage brand while modernising the design, user experience and user interface.

The brand was brought to life through the use of dynamic page content, animations and interactive rollovers that vastly improved the user experience.

We redeveloped the menu system to appeal to both trade and consumer markets, with additional clear call-to-actions across the site to direct the focus of different markets.

Slush Puppie new site on desktop and mobile

“It has been a delight to work with Wonderful, they have been so inspirational as an agency, offering so much creative and digital advice/solutions for our heritage brand. We are in a year of significant growth and are so excited to finally get a website design we are thrilled about. Working with the agency has been seamless and I am delighted to continue to use them as our dedicated marketing partner and for them to launch us into the summer of 2016 and manage all of our social media activity.

Zoe Cooper, Head of European Marketing

Slush Puppie


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