November 13, 2020 | 9 min read time

With 2020 being, well, the year it's been, we decided to compile our list of the Top 10 Christmas Adverts as soon as we could, to bring a little lightness and cheer. What's more, we're releasing this article on World Kindness Day, so it seemed kind-of fitting and serves a dual purpose as these advertisements remind us all about what really matters most at this time of year. 

The last Christmas Ad list we compiled featured a Top 5 from last year, will these pull on the heart-strings more, and help bring some retail commercial joy to the big brands behind them? Let's find out. 

1. John Lewis & Partners Christmas Advert 2020

Also Waitrose & Partners Christmas Advert 2020, this is a typically high-value, high-quality and emotive piece featuring a huge range of animation styles and one which the press claim is inspired by the 'kindness' of the British public in the year of coronavirus, launching a campaign to help 100,000 families - moreover, the song is suggested to be a top-tip for Christmas Number One this year. Take a look: 


2. Aldi Christmas Advert 2020

Aldi have been the hottest contender to John Lewis' throne in recent years, and this year is no exception with their ads resurrecting the now-legendary 'Kevin the Carrot' character who befriends a hedgehog for another wild adventure. Puns-a-plenty throughout and plenty of festive cheer.


Aldi's is a series of adverts this year, a particular favourite being Kevin the Carrot's "Peel the Need" a take on the iconic "Top Gun" movie: 


After cruising in his fighter jet, accompanied by wingman Lieutenant Turkey, he was ejected and fell to the North Pole, where he starts an epic journey to return home to his family and carrot-wife Katie.

3. Walkers Crisps Christmas Advert 2020

Featuring social media star LadBaby and a robust 'cameo' from Walkers stahlwart Gary Lineker, the Walkers Ad is a homage to the Sausage Ca-Roll... (Carole, get it?). Very fun and playful, this advert features an array of cameos, Welsh singer Aled Jones, TV presenter Carol Smillie and East 17 star Tony Mortimer recreates the 90s boy band's Xmas hit Stay Another Day. You can also spot some nods to other festivities throughout the clip, including Coca Cola's seasonal trucks and Christmas film Love Actually. Have a Merry Crisp-mas! 


4. Coca-Cola Christmas Advert 2020

Famous for the iconic 'holidays are coming' jingle and the big red Coca-Cola truck (also, arguably responsible for Santa wearing his Red outfit!), we couldn't omit Coca-Cola's Christmas advert this year. In this ad, they have designed an ambitious film directed by Oscar-winning filmmaker, Taika Waititi. Check it out: 


5. Amazon Christmas Advert 2020

Amazon's ad was launched very early this year, to get the jump on some of the other big retail players and it truly plays on the emotional turmoil being experienced by so many this year, particularly in the performing arts and entertainment businesses, as it follows the story of a ballerina who just want's to perform - as they say, "the show must go on": 


6. TK Maxx Christmas Advert 2020

Discount fashion retail chain TK Maxx have gone for more cuteness and humour than emotion this year, but we can't fail to love The Lil’ Goat, who is clearly the most stylish animal you likely to encounter this festive season!

She can be seen "strutting through the farm" as she shows off her designer outfit, "decked out it a fuschia bomber jacket, green pussy-bow blouse and red beret." Very fetch! 


7. Disney Christmas Advert 2020

Don't be surprised to hear friends and colleagues saying "I cried" to this one! Disney are true masters of animation, but more importantly of story telling (and we all know how important story telling is when it comes to brand). Using its animation prowess, Disney delivers a 3-minute short film, telling a touching story of a grandmother, her granddaughter and the family traditions that connect them through the years: 


8. ASDA Christmas Advert 2020

That's an Asda Price Christmas! This advert really plays on the perils of 2020, but shines a light on how we can all still continue to enjoy the festive season, no matter the restrictions we may have to endure. It follows a real life family as they get ready for Christmas, from putting up the lights to cooking the turkey. Sunny, the father of the family, says: “I guess Christmas is going to be different this year, so let’s really make the most of it." Never a truer word spoken! 

He continues: “The parties might be smaller, but we can still have great food and we can still party.” - we agree Sunny, and Asda have done a fantastic job of capturing the nations' feelings in this Christmas ad: 


9. Barbour Christmas Advert 2020

Not one you'd expect us to list in one of these typically, but new to the fore are high-end outerwear producers Barbour, who have enlisted one of Christmas' most iconic authors and illustrators to produce their christmas ad. Barbour explain: "This #BarbourChristmas, we are joining Raymond Briggs' beloved Father Christmas on a very special adventure to the Barbour factory in South Shields." The ad tells a 'true story', take a look:  


10. McDonalds Christmas Advert 2020

Ok, so they don't have any particular reason to push at Christmas perhaps to the degree that retail or fashion brands do, but being front-of-mind when you're on a manic Christmas Shopping Trip (perhaps not this year) and in need to sustenance might lead to them being the go-to fast-food shopping fuel of choice! McDonald's Christmas Ad asks us to look to our Inner Child, and to become #ReindeerReady - take a look: 


Honourable Mention: The Alternative John Lewis Christmas Advert 2020

Singer Sam Clegg has recorded an 'alternative' John Lewis Christmas advert featuring a tear-jerking story of an elderly man and his dog at Christmas. If this doesn’t get your emotions going, nothing will: 

All in all, as always, these big brands have pulled out all the stops when it comes to their festive marketing. TV and Online advertising is going to have a huge impact on revenues this year as people are confined to their homes more than ever, and online shopping (even online delivery for fast-food) become the standard practice of families everywhere. 

Is your brand ready for Christmas 2020? 

With many brands getting a head-start this year on their Christmas 2020 preparations, now is a greta time to ask if you have everything in place to make the most of the busiest retail season of the year. Whether that's enhancing your digital marketing to reach a wider audience, or ensuring your eCommerce website is up to the strain of increased volume this year, do not hesitate to get in touch to discuss the challenges you may face. 

Have a great World Kindness Day and a Very Merry Christmas! 

James Gray
James Gray, Head of Digital: Experienced marketer with a passion for all things digital. He nerds-out about data, using it to power the strategic thinking driving our online and offline campaigns.

Share on

Similar Posts

6 Wonderful Things That Have Cheered Us Up This Year!

6 Wonderful Things That Have Cheered Us Up This Year!

In a year of mayhem and disruption, our first concern has of course been for our families, staff...
How Do You Reposition Your Brand for Future Growth

How Do You Reposition Your Brand for Future Growth

This year everything changed. Almost overnight we saw businesses go from optimism to survival,...

Latest Posts

The Design Community Hub launches to keep the industry alive for a more creative future

A year ago, the UK was hurtling towards lockdown and everything changed for everyone. However, some…

By the time you’ve read this, you’ll already be distracted: How to market to people with 8 second attention spans.

You! Hey, you! Yeah, you! Over here…! Right, now that I’ve got your attention, I need to keep it.…


Let's discuss making your complex problems wonderfully simple.

Get in touch: